Career in Public Relations,
Marketing and Advertising in Pakistan
|
A public relations
professional build and shape the image of an Organization,
department or corporation. A public relation professional is
responsible to initiate positive publicity for their customer. If
the client is a government the PR people are called press secretaries or
public relation officers. When Public relations people work for a
company in the private sector, they handle consumer relations. Many PR
people switched to marketing and advertising field.
Nature and working
environment
Professionals working in the
field of Advertising, marketing, promotions, public relations, and
sales, harmonize their companies’ market research, strategy, sales,
advertising, promotion, pricing, product development, and public
relations activities. These professionals work in offices near to those
of top executives. They work in pressure and are expected to meet the
deadlines and goals. These managers may travel to the offices of
various dealers and distributors. Advertising and promotions managers
may travel to meet with clients. Public relations managers travel to
meet with special-interest groups or government officials. Long hours,
including evenings and weekends are common. Advertising, marketing, and
public relations managers have to work for more than 40 hours a week at
times.
Qualifications and
Experienced
Employers prefer a wide
range of educational backgrounds with experience in related occupations.
For marketing and sales
management positions, a bachelor’s or master’s degree in business
administration with an emphasis on marketing is preferred.
For advertising management
positions, a bachelor’s degree in advertising or journalism is
preferred.
For public relations
management positions, a bachelor’s or master’s degree in public
relations or journalism is preferred.
Computer skills and the
ability to communicate in a foreign language prove very useful in these
fields.
Characteristics of the
professionals:
Should be mature, creative,
highly motivated, resistant to stress, flexible, good judgment, and
exceptional ability to establish and maintain effective personal
relationships with supervisory and professional staff members and client
firms.
Certification and
advancement
Some associations offer
certification programs for these managers. Certification—an indication
of competence and achievement—is particularly important in a competitive
job market. Advertising, marketing, promotions, public relations, and
sales managers often are key candidates for advancement to the highest
ranks.
Public
Relations jobs opportunities
Average job growth but keen
competition is projected for these highly in demand jobs. Job prospects
of advertising, marketing, promotions, public relations, and sales
managers are projected to be increases in the future. Graduates with
related experience, a high level of creativity, and strong communication
skills should have the best job opportunities.
Public
Relation Courses and Degree programmes
Universities / colleges in
Pakistan offered bachelor and Master degree programmes for those who
want to choose Advertising, marketing, promotions, public relations, and
sales as career.
Further Details:
Pakistan Advertising Agency
4th Floor, Panorama Center,
Raja Gazanfar Ali Khan Road, Karachi
Public Relations Council of
Pakistan
4-Meta Court, Khayaban
Iqbal, Block 9, Clifton, Karachi.
